Marketers seek effective ways to convince their audience to take commercial actions. Whether downloading an e-book, signing up for a course, or purchasing a high-ticket product, they hope to turn people into paying customers. PAS, an acronym for Problem, Agitate, Solution, is a copywriting framework that engages with the audience’s emotions and coaxes them into…
As a copywriter, it’s almost outlandish to think about a magic formula that’ll make your readers take the action you want them to — but, lo and behold, such formulas are a real thing, and they’re truly effective. Among the plethora of these formulas, the AIDA copywriting formula stands out. It takes the reader through…
Copywriting – without a doubt – is an essential tool for digital marketers, websites, and any company that wants to improve its sales. At the end of the month, it’s the numbers after that dollar sign that matter, not the traffic you get. So what exactly is the concept of copywriting for conversion, and how…
SEO thrives on great content that helps users answer their queries. However, writing a piece of rank-worthy content takes time, which makes AI writing tools tempting. Instead of spending hours on an article, writers can publish one in minutes with an AI assistant. The question is, will AI-written content rank well on Google? Or does…
With an ever-broadening range of abilities, AI (artificial intelligence) is conquering the different frontiers of our daily life. Although robots that could love are yet to come, the existing AI can drive your car, understand your product preferences, generate astonishingly natural language, and whatnot. If you are a copywriter or a blogger, you must be…
Small businesses want online visibility without paying exorbitant fees for paid ads. And this means turning to SEO strategies, such as keyword optimization, technical SEO, and link building. Regardless of your approach, having an SEO copywriter on your team is pivotal to increasing organic visibility. What does an SEO copywriter do? An SEO copywriter is…
You might have a limited budget, but don’t let that stop you from doing effective SEO copywriting that attracts new customers. Occasionally, you’ve come across the opinion that SEO is for the big boys. The notion goes that if you don’t have a budget to splurge, optimizing your content for SEO is pointless. Well, is…