Most business owners signed up for an SEO package hoping to drive lots of search traffic. Some did, but they faced another problem — conversion. Getting search traffic doesn’t automatically guarantee conversion. Furthermore, high-traffic keywords are extremely difficult to rank. Chances are, you don’t have an unlimited budget to spend on SEO. Therefore, you need…
As a writer, I am always on the lookout for tools that can help me improve my writing efficiency and productivity. I recently came across Paragraph AI, a promising language model developed by OpenAI. In this review, I will share my experience with Paragraph AI and discuss its features, functionality, and performance, both as a…
This is a long overdue review of Grammarly, considering I’ve been using Grammarly since I became a writer in 2015. Yet, I didn’t upgrade to Grammarly Premium until 2018. And when I did, I realized how much I was missing. TL;DR Grammarly Premium unlocks advanced features that help writers proofread their work for grammatical errors,…
SaaS content strategy is not only different but completely opposite from the conventional marketing strategies that most businesses adopt. Unlike others, a big percentage of the SaaS audience is already aware of their problems and wants. So, you, as a SaaS founder, only need to solve their issues and make them feel that your product…
Writers feel the pain of having to sort through dozens of articles they wrote when preparing a portfolio for a client. We can’t decide which articles best represent our works or reflect the style we brandish today. Those are some concerns I raised when I had a chance to talk to Fay Goldstein, the founder…
Since ChatGPT emerged, a dark cloud forebodingly loomed over the writing industry. From writing poetry to churning out how-to guides, ChatGPT has seemingly bested human writers in speed, syntax, and relevance. Hence, ChatGPT poses an existential question for content writers – is AI finally taking over our jobs? Like many disruptive technologies, chaos and confusion…
Search engine optimization (SEO) has significantly evolved over the past several years. Yet, content remains an important theme in how Google decides which web pages deserve better ranking on the search results. Google wants to serve billions of users with helpful content. Hence, SEO writing becomes a valuable skill for writers. Yet, some writers misunderstood…
As a brand, you know that in 2023, simply offering discounts or special deals won’t cut it anymore. Buyers are educated and they know that you’re in business to make a profit. So a 70% or 50% off sale alone won’t necessarily win them over. What really resonates with people are emotional connections and compelling…
As a professional content writer, I’ve spent countless hours drafting, editing, and perfecting written pieces. Over the years, I’ve tried and tested various tools to streamline my process and improve efficiency. Today, I will share my insights on one such tool: Copylime, an AI-powered writing assistant designed to help create content. In this comprehensive review,…
Marketers seek effective ways to convince their audience to take commercial actions. Whether downloading an e-book, signing up for a course, or purchasing a high-ticket product, they hope to turn people into paying customers. PAS, an acronym for Problem, Agitate, Solution, is a copywriting framework that engages with the audience’s emotions and coaxes them into…