This is a long overdue review of Grammarly, considering I’ve been using Grammarly since I became a writer in 2015. Yet, I didn’t upgrade to Grammarly Premium until 2018. And when I did, I realized how much I was missing. TL;DR Grammarly Premium unlocks advanced features that help writers proofread their work for grammatical errors,…
Writers feel the pain of having to sort through dozens of articles they wrote when preparing a portfolio for a client. We can’t decide which articles best represent our works or reflect the style we brandish today. Those are some concerns I raised when I had a chance to talk to Fay Goldstein, the founder…
Since ChatGPT emerged, a dark cloud forebodingly loomed over the writing industry. From writing poetry to churning out how-to guides, ChatGPT has seemingly bested human writers in speed, syntax, and relevance. Hence, ChatGPT poses an existential question for content writers – is AI finally taking over our jobs? Like many disruptive technologies, chaos and confusion…
Search engine optimization (SEO) has significantly evolved over the past several years. Yet, content remains an important theme in how Google decides which web pages deserve better ranking on the search results. Google wants to serve billions of users with helpful content. Hence, SEO writing becomes a valuable skill for writers. Yet, some writers misunderstood…
Marketers seek effective ways to convince their audience to take commercial actions. Whether downloading an e-book, signing up for a course, or purchasing a high-ticket product, they hope to turn people into paying customers. PAS, an acronym for Problem, Agitate, Solution, is a copywriting framework that engages with the audience’s emotions and coaxes them into…
Writing a technical blog is tricky. It requires a balance of flair, command of the language, and proficiency in the subject matter itself. So, it isn’t surprising if you find yourself struggling to write technical blogs that appeal to the tech community, consumers, or business users. Many writers, marketers, founders, and bloggers face challenges when…
Generative AI is driving changes in how businesses create content, and Jasper.AI is one of the pioneering solutions in the content writing space. If you’re a content writer, blogger, or business owner, you might have come across Jasper.AI and its clever marketing. But is Jasper worth every dollar it charges? Or is it an overrated…
Everyone can write, but how do you write so that people read? In a digital world teeming with information, consider your work an above-average success if the audience maintains an interest past the first sentence. Because most published content fails to attract the audience’s attention. Be it blog articles, social media posts, emails, or landing…
As a copywriter, it’s almost outlandish to think about a magic formula that’ll make your readers take the action you want them to — but, lo and behold, such formulas are a real thing, and they’re truly effective. Among the plethora of these formulas, the AIDA copywriting formula stands out. It takes the reader through…
Copywriting – without a doubt – is an essential tool for digital marketers, websites, and any company that wants to improve its sales. At the end of the month, it’s the numbers after that dollar sign that matter, not the traffic you get. So what exactly is the concept of copywriting for conversion, and how…