Google hopes to reduce unoriginal, low-quality, or spammy content in search engines by 40% in a recent algorithm update. I believe you can imagine the number of websites Google penalized in this effort and the type of content it flagged. Obviously, most of it was created solely for search engine rankings. Many agencies believe that…
Since ChatGPT emerged, a dark cloud forebodingly loomed over the writing industry. From writing poetry to churning out how-to guides, ChatGPT has seemingly bested human writers in speed, syntax, and relevance. Hence, ChatGPT poses an existential question for content writers – is AI finally taking over our jobs? Like many disruptive technologies, chaos and confusion…
Search engine optimization (SEO) has significantly evolved over the past several years. Yet, content remains an important theme in how Google decides which web pages deserve better ranking on the search results. Google wants to serve billions of users with helpful content. Hence, SEO writing becomes a valuable skill for writers. Yet, some writers misunderstood…
As a brand, you know that in 2023, simply offering discounts or special deals won’t cut it anymore. Buyers are educated and they know that you’re in business to make a profit. So a 70% or 50% off sale alone won’t necessarily win them over. What really resonates with people are emotional connections and compelling…
Writing a technical blog is tricky. It requires a balance of flair, command of the language, and proficiency in the subject matter itself. So, it isn’t surprising if you find yourself struggling to write technical blogs that appeal to the tech community, consumers, or business users. Many writers, marketers, founders, and bloggers face challenges when…
Everyone can write, but how do you write so that people read? In a digital world teeming with information, consider your work an above-average success if the audience maintains an interest past the first sentence. Because most published content fails to attract the audience’s attention. Be it blog articles, social media posts, emails, or landing…