Small businesses may feel disadvantaged because they lack the budget and SEO capabilities that larger enterprises do. If you’re a small business owner, you might feel challenged. But, does that mean you can’t increase search visibility and get more leads with SEO? Well, you can. But you must approach SEO differently. Rather than treating SEO…
Google hopes to reduce unoriginal, low-quality, or spammy content in search engines by 40% in a recent algorithm update. I believe you can imagine the number of websites Google penalized in this effort and the type of content it flagged. Obviously, most of it was created solely for search engine rankings. Many agencies believe that…
SaaS content strategy is not only different but completely opposite from the conventional marketing strategies that most businesses adopt. Unlike others, a big percentage of the SaaS audience is already aware of their problems and wants. So, you, as a SaaS founder, only need to solve their issues and make them feel that your product…
As a brand, you know that in 2023, simply offering discounts or special deals won’t cut it anymore. Buyers are educated and they know that you’re in business to make a profit. So a 70% or 50% off sale alone won’t necessarily win them over. What really resonates with people are emotional connections and compelling…