Answer Engine Optimization (AEO) : The B2B Marketer’s Guide
TL’DR Answer Engine Optimization (AEO) is a practice of getting brands mentioned or cited by AI. For over two decades, search engine optimization (SEO) has driven predictable organic traffic to brands. Then, AI, or specifically large language models (LLMs), disrupted the search landscape that B2B marketers were familiar with. Customers get answers to their search…